Johnnie Walker Gold Label Reserve bottle design

The Johnnie Walker Gold Label Reserve bottle design created for Mercedes-Benz Fashion Week 2019 was conceived as a collectible, fashion-forward object as much as a whiskey bottle. The visual language leans into a modern, abstract aesthetic, combining bold, organic shapes in black and white that wrap around the glass and play with the iconic silhouette of the bottle. This high-contrast patterning intensifies the warm golden tone of the whiskey inside, turning the liquid itself into an active part of the design.

At the same time, the design maintains the elegance and refinement expected from Johnnie Walker: the brand’s premium character is amplified through the clean geometry of the label, the balance between black-and-white forms and gold, and the overall restraint in the color palette. The result is a bottle that stands out as an exclusive, statement piece—meant not just to be consumed, but to be displayed, photographed, and remembered within the luxurious context of Mercedes-Benz Fashion Week.