McLaren x Smartsheet

 While working at Smartsheet, I served as the lead conceptual designer for a cobranded campaign with McLaren, one of Smartsheet’s flagship commercial partners. I was responsible for defining the creative concept that visually and strategically connected both brands translating McLaren’s high performance, motorsport driven identity into a language that aligned with Smartsheet’s productivity and collaboration story. From there, I developed multiple creative routes and design explorations that were reviewed by both the Smartsheet team and McLaren’s in house creative department, ensuring every proposal met their exacting standards for quality, innovation, and brand consistency.

The concept I originated was selected and approved as the final direction for the campaign. I led the full design process end to end: from initial moodboards, visual narratives, and key visuals through to layout design, adaptations, and final production ready artwork. The campaign was delivered on time, launched successfully in market, and became a strong example of how Smartsheet’s brand can flex and integrate with world class partners while maintaining a cohesive visual story.