Sam’s Club - Publicis Groupe
As a Senior Creative Designer at Publicis Groupe, I designed 360° creative and production design for Sam’s Club, shaping campaign narratives across retail, digital, and print touchpoints. I developed key visuals, campaign boards, and scalable design systems for seasonal, product focused, and membership campaigns, ensuring consistency with Sam’s Club guidelines while pushing for fresher, more contemporary visual language.
My role spanned from concepting and storytelling to final production ready files, partnering closely with account, strategy, and retail teams to deliver high volume assets that drove traffic, elevated in club experience, and supported business goals across multiple markets.
