Sam’s Club - Publicis Groupe
As a Senior Creative Designer at Publicis Groupe, I designed 360° creative and production design for Sam’s Club, shaping campaign narratives across retail, digital, and print touchpoints. I developed key visuals, campaign boards, and scalable design systems for seasonal, product-focused, and membership campaigns, ensuring consistency with Sam’s Club guidelines while pushing for fresher, more contemporary visual language.
My role spanned from concepting and storytelling to final production-ready files, partnering closely with account, strategy, and retail teams to deliver high-volume assets that drove traffic, elevated in-club experience, and supported business goals across multiple markets.
